Begin by understanding what copywriting is and core concepts like the AIDA formula (Attention, Interest, Desire, Action). Watch the free 25-minute video course at copywritingcourse.com/free-copywriting-course. Take notes on key parts: difference between selling and educating, write like you talk, features vs. benefits. Download the bonus Copywriting Checklist PDF.
Key Action: Make a copy of the AIDA template provided in the course and fill it out for a simple product like a coffee mug.
