Start by understanding what content marketing is: a strategic approach focused on creating valuable, relevant content to engage audiences.
Enroll in HubSpot's free Content Marketing course (first few lessons on basics and storytelling).2. Read CMI's definition and basic principles.3. Take notes on key terms like 'cornerstone content' and content types (blogs, videos, infographics).
This builds a strong conceptual base.
Why this step matters:
-Establishes clear understanding of principles for effective practice
-Prepares you to create purposeful content in real projects
2-3 hours
HubSpot Academy, Content Marketing Institute site, Google Docs
$0
Definition of Done
•Can define content marketing in own words
•List 5 common content types with examples
Common Mistakes to Avoid
❌ Confusing content marketing with traditional advertising
→Focus on value-driven content, not direct sales pitches
❌ Skipping glossary of terms
→Review CMI glossary first for clarity
2
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