Begin by understanding keywords as terms people enter into search engines to find information. Learn types: seed keywords (broad starters like 'coffee'), long-tail (specific like 'how to brew coffee at home'), and categories by intent (informational: 'what is...', commercial: 'best...', navigational: brand-specific). Review search intent by examining Google search results for a keyword to see content types (guides, products, lists). This builds pattern recognition for user queries.
Why this step matters:
-Establishes foundation for identifying relevant search patterns
-Enables matching content to real user needs in projects
1-2 hours
Google Search, Google Trends
$0
Definition of Done
•Can classify 5 example keywords by type and intent
•Explains search intent using SERP examples
Common Mistakes to Avoid
❌ Ignoring search intent variations
→Always check top 10 SERP results for content formats
❌ Focusing only on broad terms
→Prioritize specific long-tail phrases for depth
2
Following along, or just reading? 👀
Spin up a personalized “learn keyword research” plan you can save, check off, and return to anytime — unlimited on the free trial.
