Key Concepts
Motion graphics rely on the 12 principles of animation:
- Squash and stretch: Gives objects elasticity.
- Anticipation: Prepares viewer for action.
- Staging: Directs focus clearly.
- Straight ahead and pose-to-pose: Methods for fluid motion.
- Follow through and overlapping action: Natural momentum.
- Slow in and slow out: Realistic acceleration.
- Arcs: Organic paths.
- Secondary action: Adds depth.
- Timing: Controls pace.
- Exaggeration: Amplifies appeal.
- Solid drawing: Maintains volume.
- Appeal: Engaging visuals.
Practice: Watch official breakdowns and sketch examples in a notebook.
