2 artifacts
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Start by reading authoritative guides to build a strong foundation.
❌ Skipping over method details
→Focus on top methods like interviews and usability testing first
❌ Confusing qual and quant data
→Remember qual for 'why', quant for 'how many'
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User Interviews
Codecademy
by Google Research
by J. Dittrich
Maps 20 methods across product lifecycle
Modular guide from fundamentals to reporting
Step-by-step beginner process
Create free screeners and surveys
Conduct and record interviews
Calculators, templates for ROI, incentives
Templates for surveys, interviews, testing