Understand Your Audience and Message
Start by defining who your audience is, what you want them to do or know, and the core message supported by data.
- Visit storytellingwithdata.com and read the introduction.
- Write down: Audience profile, desired action, Big Idea in one sentence.
- Outline a simple storyboard (3-minute story).
This sets the foundation per Cole Nussbaumer Knaflic's framework.
